In 2016, long-term client ON24 began gearing up for their first-ever user conference and enlisted our help to establish the overall look & feel for the event, which turned into branding, design, and development of all of the related promo and on-site assets.

our challenge – Establishing ON24 as more than just a leader in the webinar space, and thus getting people to sign up for an event that was the first of its kind.


Armed with the theme of “Mastering the Art and Science of Webinar Marketing”, we worked closely with ON24 to nail down a creative direction that really helped set the mood for the event. From there, we were off to design and develop the event website, digital promotion assets and all on-site materials. 


For their very first user conference, ON24 knocked it out of the park with a whopping 600+ attendees — firmly establishing themselves as key players in the marketing tech stack. Riding that wave of success, we soon after designed assets for their Webinar World events in both EMEA and APAC, as well as the digital arm, Webinar World Virtual.

  • Event concept & branding
  • Web design & development
  • Digital promo assets
  • On-site materials
“When we put on our first major customer conference, Sköna gave it a brilliant look that wowed attendees. The modern, fresh design was exactly what we needed!”

— Joe Hyland, CMO

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