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Apigee

Building a market thought-leader, one campaign at a time

Deliverables

Brand guidelines | Demand gen campaigns | Promotional digital campaigns
Brand campaigns | Content generation and collateral
Newsletters | Events | Podcasts

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Apigee helps companies accelerate their digital transformation. Their API platform allows their clients to securely open up their own APIs to find new revenue streams. To safely go where their customers have already gone.

Challenge

During the two years we worked with Apigee (until 2016), the main goal was  to of course drive leads and but also position Apigee as the thought-leader in the API space. The challenge: Make sure that each touchpoint contributed to the greater story of Apigee.

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Approach

We helped Apigee’s marketing team manage and delivered an intensive marketing program, combining demand generation campaigns, in-person experiences for their clients and prospects as well as brand, thought-leadership initiatives.

Being their brand guardian, we maintained an intense schedule of campaigns and communications while staying surprising and innovative. A few examples of campaigns and events we created and produced for Apigee included:

The annual I<3 API's conference in San Jose and London (2015-2016)

From concept and look & feel to layout of all deliverables for both events, we designed 2 unique and very successful conferences.

 

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The Apigee 2016 City Tour
citytours.apigee.com

We developed the concept and design of Apigee’s 2016 city tour that saw Apigee take their message and offering  to existing and prospective customers, across the United States.

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The CIO Upload podcast

We created the brand and website for this podcast series that interviews CIOs and lets them share the stories of their digital transformation.

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Results

Over the last few years, we've seen 7 of our clients get acquired. The latest was Apigee where Google paid $625 million for the company in the Spring of 2016. Maybe we can’t take full credit, but being a little proud doesn’t hurt!

 
"The I Love API London 2016 conference was really successful, we doubled our number of registrations and attendees from the previous year and Skona did a fantastic job on helping us brand the event.  The signage and branding onsite looked awesome and really bought the venue alive."
Leanne Moir, Head of EMEA Marketing, Apigee