What’s going on in our world – design, B2B marketing, inspiration and a lot of Swedishness.

A banner ad that can see

Isn't this cool - a banner that knows what you are looking at and changes message to match that! For example, you look at a picture of a pool, and you get a message about checking the water temperature. Next photo shows a garden and the banner changes message to talk about decorating that same garden. This is a campaign with hundreds of banners matching thousands of photos; it's pushing both banner advertising and the brand relevance forward. You'll learn the full story in the case film here.