What’s going on in our world – design, B2B marketing, inspiration and a lot of Swedishness.


At Sköna we’re all about change – change for the better, of course! :) So we love this year’s theme for International Women’s Day: Be bold for change.

Being a half Swedish creative agency (now with an office in Stockholm! Yay!), with a majority of female employees AND a female CEO, we totally embrace the Swedish approach to gender equality.

Although the Swedes themselves are not yet entirely satisfied with their gender equality statistics, we can easily establish that they are way ahead of other countries, and continuously heading in the right direction.

The annual Global Gender Gap Report, introduced by the World Economic Forum in 2006, measures equality in the areas of economics, politics, education and health. Since the report’s inception, Sweden has never finished lower than fourth in the Gender Gap rankings. The US is currently ranked #28.

Read more about Sweden and gender equality here:

And as a tribute to International Women’s Day we have chosen two inspiring campaigns that we love; one from Sweden and one from the US, and both of which embody this year’s theme of #BeBoldForChange:

A statue to promote female leadership - Why McCann Dropped a Statue of a ‘Fearless Girl’ Next to Wall Street’s Charging Bull Overnight. Click here for more.

Swedish women’s team replace shirt names with messages of empowerment that “inspire and motivate women to show that everything is possible”. Click here for more.

More fun Swedish facts: in Sweden there’s a government agency entirely dedicated to fighting discrimination and protecting equality (The Equality Ombudsman, in Swedish Diskrimineringsombudsmannen, or DO). There’s also a minister for gender equality.