Brand Reinvention | InAuth
The mobile transactions market has done nothing but heat up over the last few years. Skona has been working with the leaders in that space for over 6 years with global leaders like Clairmail, Monitise and now InAuth. InAuth, who specializes in security for digital transactions, decided it was time to focus on the mobile apps arena. As part of repositioning their product offering, they realized their brand positioning needed a serious attending to.
Under usual demanding high tech timelines, Sköna tackled the task of bringing the InAuth brand into the mobile space, while maintaining its appeal to its enterprise level clientele. A new logo, brand color ways, photo styling recommendations, iconography and brand standards were the foundation. We also developed extensions to corporate collateral material as part of our engagement with InAuth.