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What’s going on in our world – design, advertising, inspiration and a lot of Swedishness.

Will Earth be Heaven or Hell in 2045?

Slide to the right, slide to the left – what future do you want to live in?

From M&C Saatchi Stockholm for Swedish pension management company SPP comes an ad that shows you what a huge impact your seemingly trivial choices can make.

The interactive ad has gotten a lot of attention; Adweek calls it “the year’s most Amazing Interactive ad”. It’s hard not to agree. It’s pretty awesome. Take a look