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What’s going on in our world – design, advertising, inspiration and a lot of Swedishness.

Jingle Smells, Jingle Smells

The holiday season puts our olfactory-evoked recall hard at work, making sense of the aromas around us. Our powerful sense of smell can bring back a plethora of memories from the past. With nostalgia in the air, I bring you my top six seasonal smells:

1. Pine

2. Cinnamon 

3. Scotch tape

4. Snowmobile exhaust

5. Cold breezy air 

6. Baileys

While you are in the bustle of the Holidays this year, don't forget to stop and smell the memories. Warm wishes and Happy New Year!