skona

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What’s going on in our world – design, advertising, inspiration and a lot of Swedishness.

2016 We're Ready for You

As this year is coming to an end, we're taking some time to reflect. To feel content with what's passed, gratitude for what is and excitement for what's to come.

It's been a big year for us. We've added new faces to the Sköna family and we've also said goodbye to some. We've worked hard and for every week that passes by, I feel we get better and better at what we do. Our ideas are stronger and more firmly rooted in strategy. Having won a Webby this year, I can also say that our pixel perfect execution today continues to surpass my expectation.

But even more important, we've grown as a team.The new people we've added have seamlessly found their spots in the roster.

Not an easy feat in a team like ours. I’m seeing people picking up for one another, asking for help - and to help. Spontaneous mentoring as well as arguing for something you believe in is commonplace around here. I’m sure most people believe their team is the best, but you can all forget that, this is where the real team is!

We’ve been working on plans and ideas for how to kick open the New Year. We’re thinking about how to take Sköna to the next level. We’re going to continue to beef up our team here in San Francisco and to continue to produce top-level work for clients that care and share our vision of mutual respect and great creative. It might even be time to spread Sköna to the rest of the world… perhaps we’ll see you in Stockholm in 2016!

At the end of the day, 2015 at Sköna was a year of teamwork, support and friendship. And we couldn’t close it out without sending our love to Alessandra Barlas. Her warmth and determination not only made the impossible happen, it also brought us as people closer together. For that we will always be thankful and cherish the time we had with her. So cheers 2016 – we’re ready for you!