What’s going on in our world – design, B2B marketing, inspiration and a lot of Swedishness.

Darn It, Volvo – Now We Miss Home!

Well, maybe that just goes for the two Swedes in the office after seeing this commercial from Swedish agency Forsman & Bodenfors for Volvo.

Taking center stage in this commercial is the Swedish winter; aka the reason many Swedes are depressed four months out of the year (no sunshine), leave for Spain during these same months (when retired), or plan not to move back (again, that goes for the two Swedes in the office). But this film makes the weather just plain beautiful. It makes one proud to have survived such harsh conditions. And, amazed to think that there were once people who, dressed in animal skins, arrived and thought it a great idea to settle in an environment where the ground was frozen at least four months per year. It’s a commercial that simultaneously makes Swedes homesick and people to want to buy a Volvo. A car built because Sweden has this kind of weather.

A couple of weeks ago the agency Forsman & Bodenfors (where our Gunilla worked before escaping said weather) was named top agency in the world 2014 by the Gunn report. Forsman & Bodenfors is an independent agency with offices in both Göteborg and Stockholm, Sweden. They were also the agency behind “The Epic Split”, seen by over 77,000,000 people on Youtube - enjoy!