Super Bowl Marketing Lessons. And Left Shark
Did you all catch the Super Bowl this past weekend? This year we seemed to focus largely on things going on outside of the actual game. Ahem, Missy Elliot's halftime show takeover. Ahem, #leftshark. But more importantly, the ads!
Although this year's Super Bowl ads were pretty consumer brand heavy, we came across an interesting article that details 10 helpful lessons B2B brands can take away from such B2C advertisers. Check the list below and read the entire article here.
- Take risks.
- Don’t blow your budget.
- Tie your B2B brand to pop culture or current events.
- Be funny.
- Tug at the heartstrings.
- See the big picture.
- Get mobilized.
- Think global, act local.
- Keep the conversation going.
(Ad Age article, What B-to-B Marketers Can Learn from Super Bowl Advertisers by Sabrina Horn)
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