What’s going on in our world – design, B2B marketing, inspiration and a lot of Swedishness.

Trendspotting – Is LA now the new black?

After spending a week in Sweden, I have read more than three “visit LA articles”. These have not been small little blurbs, they have included several pages in all the top magazines and newspapers with pictures and recommendations by famous people of places to visit.

Last time I was in Sweden, those articles all featured San Francisco. Now it seems San Francisco has jumped the shark?

LA is now the it-place, not just for not just tourism, but for where the new creative stars are going. We’ve been hearing the rumors about Silicon Beach for a while, but it now seems to be catching on internationally as well.

And yes, I’m not going to lie, as a true Swedish San Franciscan, it does irk me! Then again, maybe it's the beautiful beaches and sheer size & diversity that's drawing people away from SF?