Branding for industry events is a key component of the creative services we provide here at Sköna. Over the years, we’ve learned a thing or two about what makes great events creative.
Here are three tips to think about as you plan your next industry event:
#1 | PICK THE PERFECT VENUE
When scouting venues for your industry event, it’s important to think about how you’ll create your desired ambiance in any given space. Take our client, Affirm, for example. They recently hosted their very first partner event last week. Affirm’s branding is sleek, minimal, and exudes a sense of openness and transparency. They wisely chose a light, airy hotel conference space that complemented their brand. Half the battle was already won. From there, we worked closely with our friends at Affirm to design event branding details that worked well within the space and really brought the vision of AFFIRMation to life.
# 2 | KEEP IT FRESH
Many of our B2B clients throw big annual events, but it’s important to keep them fresh. For example, Snowflake, the data warehouse built for the cloud, hosts an annual City Tour event series. For each new series, we sit down with the Snowflake team and collaborate on a new look and feel. They’ve learned that attendees come to events year after year, so it’s important that their event branding is refreshed.
# 3 | TEND TO YOUR MICROSITE
Nearly all attendees will take a close look at your event landing page or microsite before they decide whether or not to register. We’ve seen clients exceed their registration expectations, in part, because they presented a very compelling case for their event on their microsite. For example, the good folks at ON24 sold out their first-ever user conference.
Planning an event can be stressful—but it’s always worth the work. Industry events are your time to shine and stand out.