It’s here! Paynova’s new website launched last week – the result of a new strategy, new financial solutions for e-tailers and a new look for the brand.
Paynova was actually one of our very first clients in Sweden (thanks for the trust, guys!). The company is revolutionizing the payment market with customized solutions that cover everything in ‘pay later’ and ‘pay now’ services. They provide flexible and transparent online payment solutions, tailored specifically to e-tailers’ needs.
Paynova came to us last spring to help name and brand a new solution they were about to launch. The project soon grew from branding of that one product to a strategic deep-dive and repositioning of the whole Paynova brand. The result is a brand platform and messaging strategy which we have extended into not only a refresh of the Paynova brand, but also a whole new product brand called Rendr, and a new website.
The new brands and website position Paynova as a new and modern player on the FinTech scene, able to compete in an aggressive market. The design reflects lightness and a more modern look compared to the original brand, which was darker and more heavy-set. The use of bright colors and playful gradients in combination with more somber greys allows the brand to stand out, yet also convey professionalism and credibility.
As Paynova is gearing up to take on some of its larger competitors, we look forward to continue helping them in their development, starting with an upcoming launch campaign for their new services.