With summer rushing by, we want to take a moment to “smell the roses,” and recognize some of the hard work the team has been putting in on behalf of our clients. From rebrands, to new websites, to events, the team has been fortunate to work on some exciting projects that bring brand stories to life. In fact, we’re excited that our hard work is resonating – we recently made the Hottest Digital Marketing Agencies in SF list – yeah!
Here are some of the highlights of our work in recent months, both in the US and Europe:
FloQast: We worked with growing FinTech brand FloQast to rebrand their website to better address their growth as a close management B2B software solution. The site they had previously had ‘outgrown’ the brand they had become, serving a fast-growing number of enterprise clients. At the core was a customer journey UX/UI strategy to drive efficient user flow and demand gen through the website. We brought it to life via a new, contemporary brand style that is both polished and approachable. Read more on that rebrand here.
Mercuri International: We partnered with Mercuri International to rebrand their identity in order to better position them in their growing, global landscape. The brand urgently needed to reposition itself as a modern, attractive, and consistent brand – promoting Mercuri’s global expertise and experience in delivering customized training solutions. A new logo, color palette, brand blueprint, and website assets brought the new brand to life to tell a sophisticated, global message to clients. Read the full case study here.
Terminal.io: We worked with software HRTech company Terminal.io to refresh both their brand and website. The biggest problem to solve: how to speak to each of their different target audiences in a way that was authentic and relevant. The original brand also started off with very few ingredients to work with—a limited color palette that needed expanding, and a website that didn’t translate the people-centric nature of the company. We helped by bringing more lively colors, photography and graphical elements into the brand, as well as fun site interactions. Get a peek at the new brand and site here.
Snowflake Summit: We partnered with Snowflake to brand their inaugural user conference, Snowflake Summit. Snowflake needed a conference brand that inspired aspiration, ambition, and accomplishment. Our visual play on words, use of cool gradients, and juxtaposed logo provided the core elements that we needed to extend the brand online, in print, and on-site – all while maintaining a consistent look and feel across all channels and spaces. Our team crafted the event landing page, designed innumerable pieces of marketing collateral, wordsmithed a billboard (and later a t-shirt), collaborated on a direct mail piece and the CEO’s keynote kick-off video, played with logo animation, and sent almost 100 pieces of collateral to print to outfit the conference center. We’re proud to have worked with Snowflake to create a tangible, visual and fun brand that will grow with Summit for years to come.
Salesforce Trust: The Sköna team has been busy re-imagining a new website for the Salesforce Trust Security team that will better enable the leadership team to curate critical information, and for key stakeholders to find resources, tools, and events information. Look out for the new site to launch soon.
From all of us here at Sköna, wishing everyone a great rest of the summer. Fall will be here before we know it, so as your marketing plans drive into high gear, drop us a “hej, hej, hello” with all of your marketing and creative needs, we look forward to making your brand sing. firstname.lastname@example.org
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