The power of BrandGen™

GET MORE OUT OF YOUR LEAD GEN CAMPAIGNS

Sköna coined the term BrandGen™ a few years back as an alternative to the typical lead gen campaign. We helped clients implement this type of approach in the B2B tech space for exponential returns. A BrandGen™ campaign is a combination of lead and demand gen, brand and content marketing, and digital advertising. It starts with a ‘Big Idea’ and creative strategy that affects multiple channels and assets. The result is more leads and brand saturation to a bigger audience base. Scroll to compare the differences between a traditional lead gen campaign and Sköna’s BrandGen™ campaign below.

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Traditional
Lead Gen
Campaign

Traditional Lead Gen Campaign

Promote

LEAD GEN ASSET

Traditional Lead Gen Campaign

Reach

INTEREST IN ASSET

TRADITIONAL LEAD GEN TATICS: EMAIL CAMPAIGNS,
DIGITAL BANNERS, GATED FORMS

Traditional Lead Gen Campaign

Runtime

ONE AND DONE ASSET PROMOTION

2-4 WEEKS

Traditional Lead Gen Campaign

Power

EFFORT IN LEAD GEN FOR STANDARD LIFT

Skona
BrandGen™
Campaign

Skona BrandGen™ Campaign

Promote

BRANDED IDEA

Skona BrandGen™ Campaign

Reach

INTEREST IN ASSET, PRODUCT, MARKET & BRAND

TRADITIONAL LEAD GEN TACTICS + MICROSITE,
OUT-OF-HOME, AND MORE

Skona BrandGen™ Campaign

Runtime

CONTINUOUS PROMOTION IN MULTIPLE CHANNELS

6 MONTHS

Skona BrandGen™ Campaign

Power

EFFORT IN BRAND GEN FOR EXPONENTIAL LIFT

Traditional
Lead Gen
Campaign

Skona
BrandGen™
Campaign

Traditional Lead Gen Campaign

Promote

LEAD GEN ASSET

Skona BrandGen™ Campaign

Promote

BRANDED IDEA

Traditional Lead Gen Campaign

Reach

INTEREST IN ASSET

TRADITIONAL LEAD GEN TATICS: EMAIL CAMPAIGNS,
DIGITAL BANNERS, GATED FORMS

Skona BrandGen™ Campaign

Reach

INTEREST IN ASSET, PRODUCT, MARKET & BRAND

TRADITIONAL LEAD GEN TACTICS + MICROSITE,
OUT-OF-HOME, AND MORE

Traditional Lead Gen Campaign

Runtime

ONE AND DONE ASSET PROMOTION

2-4 WEEKS

Skona BrandGen™ Campaign

Runtime

CONTINUOUS PROMOTION IN MULTIPLE CHANNELS

6 MONTHS

Traditional Lead Gen Campaign

Power

EFFORT IN LEAD GEN FOR STANDARD LIFT

Skona BrandGen™ Campaign

Power

EFFORT IN BRAND GEN FOR EXPONENTIAL LIFT

Building BrandGen™

TO THE POWER OF 6

Create a minimum of
6 content pieces in 6 channels for 6 months

Learn more about BrandGen™ and how it can power dramatic results

What can Sköna do for you?