Sköna coined the term BrandGen™ a few years back as an alternative to the typical lead gen campaign. We helped clients implement this type of approach in the B2B tech space for exponential returns. A BrandGen™ campaign is a combination of lead and demand gen, brand and content marketing, and digital advertising. It starts with a ‘Big Idea’ and creative strategy that affects multiple channels and assets. The result is more leads and brand saturation to a bigger audience base. Scroll to compare the differences between a traditional lead gen campaign and Sköna’s BrandGen™ campaign below.