In just 8 years, Snowflake has gone from startup to the largest IPO in tech history.
Sköna is proud to have been part of that journey. Here we explore some of the ways that building a brave brand helped it happen - and what lessons can be learned for other tech companies wishing to grow.
“I see Sköna as a really strong partner when it comes to the development of the brand. I think we have had at least three or four significant brand revisions during our journey. And I think Sköna has been a key agency in developing the creative guidelines for evolving the brand.”
Lars Christensen, VP Marketing & Demand Gen, Snowflake