Apigee helps companies accelerate their digital transformation. Their API platform allows clients to securely open up their own APIs to find new revenue streams. To safely go where their customers have already gone.
our challenge – To drive leads and position Apigee as the thought leader in the API space — making sure that each touchpoint contributed to the greater story of Apigee.
impact for physical and digital worlds
Creating brand impact, thought leadership, and leads requires the use of multiple virtual and physical channels, as well as new channels created from scratch. Ours included the development of Apigee’s conference experience – from website to signage to collateral – for “I Love APIs” in Silicon Valley and Europe. We also created a brand and web app for the ‘CIO Upload’ podcast series, which features interviews with CIOs sharing stories of their digital transformation. Last but not least, Sköna developed the design of Apigee’s 2016 city tour that saw Apigee take their message and offerings to existing and prospective customers across the United States.
