CDC knows that juggling the tasks of parenting can be challenging, especially when it comes to planning your child’s life and optimizing their extracurricular time most effectively. This has changed the expectations of preschool and after school program offerings, so CDC wanted to show that they were the best people for the job.

our challenge – To reinvent the CDC brand across all channels and increase enrollment. The results? A monster success.

approach

After an in-depth exploration phase, we developed a brand strategy to elevate the crossover between what potential parents are looking for and what CDC offers. We defined the brand mission, key differentiators, brand values, brand personality, and new visual identity to build a master Brand Blueprint, translated into a comprehensive brand book distributed within CDC.

results

The rebranding and repositioning of CDC as a superior educational (yet fun) experience has already led to several important successes including a 16% increase in Summer Camp enrollment for 2016!

  • Market research & Survey
  • Brand Blue Print
  • Brand guidelines
  • Employee brand book
  • Photography
  • Web design & development
We’ve experienced a 16% increase in Summer Camp enrollment for 2016.

– CDC Marketing Department

a monstrously good digital experience

A significant aspect of the CDC rebranding effort was bringing it all to life in the digital space. With the CDC Summer camp site, we created an easy-to-use menu that allowed users to quickly sort camps by location, time of year, centers near them, and even camp type. Bright design and the brand-new signature CDC monsters pulled everything together for a friendly, fun, and smart experience for parents.

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