CDC knows that juggling the tasks of parenting can be challenging, especially when it comes to planning your child’s life and optimizing their extracurricular time most effectively. This has changed the expectations of preschool and after school program offerings, so CDC wanted to show that they were the best people for the job.
our challenge – To reinvent the CDC brand across all channels and increase enrollment. The results? A monster success.
a monstrously good digital experience
A significant aspect of the CDC rebranding effort was bringing it all to life in the digital space. With the CDC Summer camp site, we created an easy-to-use menu that allowed users to quickly sort camps by location, time of year, centers near them, and even camp type. Bright design and the brand-new signature CDC monsters pulled everything together for a friendly, fun, and smart experience for parents.
