
When we first met with AI company CrowdFlower in November 2017, they were going through a name change and were looking for an agency to help them envision their brand story through a complete rebrand, including a new logo design, visual brand assets, and a new website.
The company, now Figure Eight, offers a human-in-the-loop AI platform that trains, tests and tunes machine learning models. Real world data is messy, and Figure Eight helps clean it up and make it usable for decisioning and solving business challenges.
Our challenge – We were awarded the project in December in 2017 with the caveat that the entire new brand and a new website was set to launch April 1, 2018.
Holistically telling the story on the web
On that same date, we also launched the new website Figure-Eight.com. The custom-built-from-scratch WordPress site contained over 20 templates helping them establish their earned role as thought-leaders in the AI space.