
FloQast is creating a new category for close management software to support accounting teams in streamlining their often frustrating and time-consuming month-end close process.
When we started working with FloQast, their brand and website no longer matched the company that they had become – an established fintech solution provider and thought-leader serving a fast-growing number of enterprise clients.
Our challenge – Find a new visual expression and brand tone for the company to match the steady growth of the business and help further drive demand generation. How? By educating users on the benefits of FloQast’s close management software and ultimately drive demand and top of funnel leads.