The data tsunami is exponentially building and radically changing the playing field for data hosting. Yet, for historical reasons which no longer apply, we are stuck with obsolete standards. It’s time to start thinking greener and more efficient.
our challenge – To help Hydro66, a pioneering data colocation center, better define their unique positioning and drive awareness and leads.
We started with in-depth research and analysis of Hydro66’s market to better understand its target audiences. Armed with data, we pinpointed Hydro66’s positioning, developed a brand platform, and highlighted their pioneering, ultra-efficient, sustainable business model. We followed up by putting together a messaging platform and a consistent content marketing strategy. We’ve now begun implementation with engaging content, starting with a first case study campaign.
We have just launched Hydro66’s first campaign – a customer success story – and it’s already drawing brand attention. The story highlights their key differentiators and is available online or through a downloadable PDF. It was promoted through emails to H66’s database as well as through social media banners and Adwords. This first piece of content has already resulted in increased traffic to the H66 website, and brand awareness building.
- Competitive analysis
- Stakeholder interviews & analysis
- Brand Platform
- Messaging Platform
- Content Strategy
- Case Study (Copy & Design)
- Landing page (Design & Development)
- Email, Banners (Copy, design, development)
“We wanted an agency partner who could help us articulate our vision in the best way, and we were fortunate to discover Skona. They are great!”
– Paul Morrison, Hydro66 Business Development Director