Sköna Case Studies | Hydro66 brand and messaging platforms

Hydro66, a pioneering data colocation center in the north of Sweden, is working hard to challenge the norms in its industry of obsolete standards that often don’t contribute to efficiency and have a negative impact on the environment. Hydro66 wants to maximize the efficiency of data hosting, while reducing the carbon footprint to zero.

our challenge – To help Hydro66 better define their unique positioning as a green and innovative data colocation center, and drive awareness and leads.

approach

We started with in-depth research and analysis of Hydro66’s market to better understand its target audiences. Armed with data, we pinpointed Hydro66’s positioning, developed a brand platform, and highlighted their pioneering, ultra-efficient, sustainable business model. We followed up by putting together a messaging platform and a consistent content marketing strategy. We’ve now begun implementation with engaging content, starting with a first case study campaign.

results

We have just launched Hydro66’s first campaign – a customer success story – and it’s already drawing brand attention. The story highlights their key differentiators and is available online or through a downloadable PDF. It was promoted through emails to H66’s database as well as through social media banners and Adwords. This first piece of content has already resulted in increased traffic to the H66 website, and brand awareness building.