When we initially sat down with sales training and consultancy firm Mercuri International, it was clear that they were at a crossroads, with an existing brand image that no longer adequately described their global aspirations. We wanted to help them create a bold, visual signature that was more in keeping with the way they projected themselves into the global marketplace – along with a design language that expressed everything about their ambitions and philosophy.
Our challenge – to completely reimagine the existing imagery and language, building a set of visual and linguistic guidelines that could properly express Mercuri’s position as a top 3 global player. Their existing offer was overly complex, with unclear messaging that didn’t do justice to the factors that differentiated them in the marketplace.
The brand urgently needed to reposition itself as a modern, attractive, and consistent brand, promoting Mercuri’s global expertise and experience in delivering customized training solutions.
