When we learned that one in four residents in San Francisco and Marin is at risk of hunger, we were thrust into action, contacting the SF-Marin Food Bank and offering our help.
our challenge – Develop an outdoor public awareness campaign during the holidays, the busiest season for giving.
building a successful brand
The response was so positive that the Food Bank decided to do two additional runs of the campaign the following spring and winter to build upon the message that food helps make everything possible. Our next step is to extend the message to the Food Bank’s moving billboards – its fleet of trucks that deliver food all over San Francisco and Marin.
