When we learned that one in four residents in San Francisco and Marin is at risk of hunger, we were thrust into action, contacting the SF-Marin Food Bank and offering our help.
our challenge – Develop an outdoor public awareness campaign during the holidays, the busiest season for giving.
The campaign focused on the theme “Food for All” – three small words that highlight the Food Bank’s mission to end hunger. It featured faces from within our own communities, telling the story of what is possible if there is food for all. Food is more than a full stomach – it brings hope, love, health, and strength.
The SF-Marin Food Bank reported a significant boost in donations, surpassing the annual goal of the organization. The ad campaign in combination with the new website contributed to a 59% increase in web traffic in the month of December compared to the two previous years.
- Campaign Strategy
- Transit Campaign
- Street Pole Banners
- Food donation Barrels
Sköna has helped elevate the Food Bank’s brand, providing strategic counsel as well as expert design. We are thankful to call them strategic partners in ending hunger.”
— Maria Stokes, Director of Marketing and Communications
building a successful brand
The response was so positive that the Food Bank decided to do two additional runs of the campaign the following spring and winter to build upon the message that food helps make everything possible. Our next step is to extend the message to the Food Bank’s moving billboards – its fleet of trucks that deliver food all over San Francisco and Marin.