Sköna Case Studies | SF-Marin Food Bank

We have served as the SF-Marin Food Bank’s primary strategic partner in several projects, among them a rebranding in 2014 that resulted in a new visual language to help position themselves for both the future and the now. In 2016 we extended that effort to include the launch of a new website.

our challenge – Boost online donations and engagement through an impactful user experience.

approach

Through discussions and discovery of the failures of their current site and armed with a bold new brand vision, we developed a user experience that connected site visitors to the Food Bank’s impact on people’s lives with storytelling. We use UX, design, and content to move visitors through the site and empower them to join the fight through donations or volunteering.

results

Not only is the fundraising stronger, the number of visitors almost doubled compared to the year before, with a 48% increase in overall website visits. The Food Bank has also experienced a boost in donations, with a spike in both number and value.

Branding
Web design
UI/UX
Development

Sköna’s partnership is crucial to our success. Because of their work, we have seen growth in our reach, engagement, and donations.

— Maria Stokes, Director of Marketing and Communcations

universal access for engagement

Central to the web development was to bring a mobile-first UX to the project. More than pure usability, we developed an intuitive UI for donor and volunteer engagement and a robust backend for client web management.