building a brand for scale with snowflake

The approach –

To begin effectively building a demand gen machine, there needs to be a deep understanding of the target market, a framework to scale and replicate as the company grows. Once the target audience is identified, the power of the brand becomes critical to driving long-term success. 

Snowflake had very specific requirements when choosing an agency. They needed an agency that occupied a particular sweet spot – not too large, nor too small. They knew they needed an agency based on the goldilocks principle. That’s us – an agency not too big, not too small – to deliver a breadth of expertise across all areas to scale with Snowflake and understand the value in building a mutually beneficial long-term relationship. That means that those involved with the original pitch are still active with Snowflake projects to this day. 

Snowflake was developed in an incremental process, with each evolution and interaction building on the last. A good agency develops with their client, expanding the marketing reach to meet the demands of the company’s growth. With Snowflake, this has made us create more ambitious campaigns in scale and scope and as their customer base broadened, target digital campaigns led to physical events with Snowflake Summit and Summit World Tour reach and converting new audiences.

Take a deeper look into the Snowflake story here.