B2B brands are having their moment. That’s why we’re pushing our clients to build brand gen campaigns—a campaign concept we’ve pioneered. Brand gen brings the best of brand campaigns and hard-hitting demand gen practices under one umbrella.
our challenge – We needed to use humor to showcase a common challenge organizations face with their data and analytics.
extendable comedic bits made for eye-catching collateral
Programmatic display ads and social banners featuring the comedy duo outperformed other plain text assets. These ads drove to a Sköna-built landing page featuring a lead gen quiz and the Tripp & Tyler videos. By utilizing an easy-to-recall url – datastruggle.com – we were able to continuously reinforce the campaign theme. The landing page was updated throughout each phase of the campaign to host the latest assets.
