Snowflake is disrupting the traditional data warehouse industry and helping their customers reach Data Nirvana. With a new site design, users are able to see who Snowflake is in all of their ‘built for the cloud data warehouse’ glory.

our challenge – to design a site that represented Snowflake’s unique selling point and showed their leadership in the cloud data warehouse space.

approach

With interest in Snowflake growing rapidly, they had outgrown their old site and needed a new one that was flexible, customizable, and robust. An impressive list of customers, partners, logos, quotes, and case studies were perfect to feature throughout the site to drive demand and lead gen. Large photography areas paired with easily-digestible content now give the site an enterprise feel without being stuffy. Smart sectioning and mobile-first planning create a readable design no matter what device a user is on.

results

Since the site launch, Snowflake has garnered more attention and expanded their reach by creating localized sites in other regions. Unique users has increased exponentially and lead-to-conversion rates have never been higher.

  • Brand Integration
  • discovery & UX design
  • visual design
  • web development
  • CRM Integration
“We partnered with Sköna to build an enterprise-level website that would support our growing brand and lead gen efforts, and we’ve successfully increased visitor-to-lead from 1.2% to 2.75%.”

– Lars Christensen, Vice President Marketing – Demand Generation

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