
Telavox needed to streamline and redirect its communication and collaboration platform, Telavox Flow, into one main Telavox brand. After years of bouncing between the two names, they needed to build a new but familiar brand from the ground up. By understanding the company and its goals for the future, we shaped the new Telavox brand to showcase what makes them so unique.
Our challenge –
Merging Flow and Telavox meant gaining a deep understanding of their brand image and identity. They had a desire to build a strong brand and fantastic self-awareness but also an identity problem balancing between Flow and Telavox. We needed to use their strengths to project their strong internal identity externally by reimagining their brand strategy, image, and UX to bring a fresh user experience to a fresh company.