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Lava Mae

When dignity and humanity needs to speak louder than words

Deliverables

Brand guidelines | Collateral & templates | Landing pages & Web design
Lead Gen campaigns | Tradeshow booths | ABM campaigns | DM campaigns

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In a city that seems to be fighting an insurmountable homeless problem, the founder of Lava Mae saw a need that none had recognized. Being homeless also means no access to showers and sanitation. It might sound like a small issue, but it’s significant when it comes to dignity. For Lava Mae, it’s about fundamental human rights. The organization turned old buses into mobile hygiene stations serving people in both San Francisco and Los Angeles.

Challenge

Lava Mae needed a website that could serve a couple of audiences, donors, volunteers, and more importantly, clients; people who need to access the services.

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Approach

We set out to design a website that felt just as caring and approachable as the brand. First, we moved it to a fluid, mobile friendly experience that supports clients and teams out in the field. Second, we used design to emphasize the human, warm, and welcoming aspects of the brand. The result is a website that elevates the brand while treating the clients with respect and dignity.

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Results

With the website as a hub, Lava Mae launched its mobile hygiene service in June of 2014 and has since then provided 14,000+ showers to 2,400 people moving through homelessness. At the same time, the site has also helped to inspire replication of the hygiene services and dramatically raised awareness about the lack of access to showers and basic hygiene across the U.S. and around the globe.

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