Hey we’re Sköna and thought you’d like to get to know us! We are a merry band of dreamers, thinkers, makers, and doers. We work hard, talk straight and we’re damn good at what we do. We seek out clients with the same résumé.

40 tech brands

In the last 10 years, starting with VMware, we’ve been embedded with over 40 tech brands including Successfactors, EMC, Apigee and Palo Alto Networks.

25 employees

Spread over 2 locations- Stockholm and San Francisco.

8 M&As

Helping companies and founders get the exit they deserve - eight of our clients have started with brand refreshes that have subsequently resulted in them being acquired.

15 years

Founded in 2003 by Jenny Sagstrom & Scott Springer. Sköna is proud of the ground we’ve taken and feel like we are just getting started.

3 IPOs

We have been closely involved with positioning and the fulfillment of three client IPOs including Apigee.

2 offices

We’ve been in our current office in Potrero Hill since 2009 and our Stockholm office opened the doors a little over a year ago.

10 children

Five of us are parents - but we really don’t encourage meeting Viktoria, Emilia, Jackson, Savannah, Abigail, Tyga, Simon, Elisse, Viola and Lily. They are guaranteed to take you “off-task.”

4 pro bono

Our policy is to dedicate 20% of our time to causes that leave us all feeling like we have a positive impact on the world.

6 dogs

Come by and meet Stella, Meera, Zeus, Jasper, Sal and Max.

1 skater

Ian - our Art Director in Sweden has been rolling up and down his native York, Barcelona and now Stockholm.

841 whitepapers

Exact number - which is why templates are so important. (whew!)

5 cyclists

Greg, Ian, Genee, Marc and Gunilla all commute to the office on two wheels.

1 band

Greg is our own recording artist with a dark past - L.A. > S.F. Band Scene.

576 lead gen

A slight approximation but we don’t think this is far off when counting the number of lead gen campaigns we’ve produced.

471 messages

471 Slack lunch messages in the last month! Food is important to us. We start discussing what we’re going to have for lunch around 10am. Yeah, lunch is kind of a big deal to us.

2 founders

Scott & Jenny have worked together since 1999 and been business partners since 2003.

12 brand gen

Not only did we coin the term “brand gen campaign”, we’re executing about 3-4 of these per year for a variety of clients

10 pond jumps

In the last year, we’ve had a steady exchange of employees between the Stockholm and San Francisco office.

6.14 year tenure

Sköna operates like a family and people in general tend to stick around. And that’s just the way we like it!

2 GA certs

Gunilla and Marc have both gone through the Google Analytics training and passed the certification.

17 rounds

San Francisco Marin Food Bank Annual Report 2017 went through 17 rounds of revisions - which will live in infamy.

5 languages

Not just Swedes, but Canadians, Thai, of course Americans, French and a Brit.

3 Patterns

2 walls have different wallpaper from the Swedish shop Svenskt Tenn. One of them mistakenly has it upside down… so we say 3!

14 years

WE FIRST MOVED INTO DOGPATCH IN 2004 WHERE WE STAYED FOR 5 YEARS. WE MOVED TO OUR CURRENT LOCATION IN 2009. JENNY LIVES ONE STREET OVER, NOBODY IS BETTING THAT WE’RE LEAVING ANYTIME SOON.