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ON24

Up-level ON24 in the tech stack conversation

Deliverables

Brand Blue Print | Brand Identity | Collateral system | Web design | UI/UX | Development

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ON24 is the leading webinar platform on the market. As their agency of record, we’ve been working closely with their marketing department every day for 4 years, building  the ON24 brand and delivering incredible pipeline for their sales team with multiple monthly demand gen campaigns. Over the years, we have helped the ON24 marketing team become a high performance inbound marketing machine.

Challenge

As the market place changed, ON24 was in need of a serious brand refresh. Strengthening their identity became essential to be a key player in the Marketing tech stack and deliver leads. The challenge: bring ON24 webinars at the heart of marketers’ lead generation campaigns.

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Approach

Positioning ON24 webinars not only as a tactical marketing tool, but as a platform for modern lead gen strategies, we created a more relevant brand with a stronger personality - bold, inspiring, innovative and approachable.

We created consistency throughout all ON24 marketing communication including a full redesign of their corporate website. We built a more functional, educational and interactive web portal while conveying an fun brand, creating a better user experience and guiding marketers through the sales cycle.

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Results

Easy to navigate and filled with customer stories, ON24’s new site is sure to onboard new clients and up-level ON24 in the tech stack conversation.

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Skona helped us move from the website equivalent of the dark ages to a site that’s beautiful, modern and one of our best demand generation channels.
— Joe Hyland, Chief Marketing Officer, ON24
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