Up-level ON24 in the tech stack conversation


Brand Blue Print | Brand Identity | Collateral system | Web design | UI/UX | Development


ON24 is the leading webinar platform. As their agency of record, Sköna has been working closely with their marketing department for the past 4 years. Together, we've been building the ON24 brand and delivering incredible pipeline for their sales team through multiple monthly demand gen campaigns. Over the years, we have helped the ON24 marketing team become a high performance inbound marketing machine.


With the evolution of the market place and marketing automation, ON24 was in need of a serious brand refresh. Strengthening their identity became essential to establishing themselves as a key player in the Marketing Tech Stack. The challenge: increase awareness around the effectiveness of webinars as a category. And specifically, position ON24 webinars at the center of marketers’ lead generation campaigns.



Positioning ON24 webinars not only as a tactical marketing tool, but as a platform for modern lead gen strategies, we created a more relevant brand with a stronger personality - bold, inspiring, innovative and approachable.

We developed consistency throughout all ON24 marketing communication including a full redesign of their corporate website. We built a more functional, educational and interactive web portal while conveying an fun brand, creating a better user experience and guiding marketers through the sales cycle.



Easy to navigate and filled with customer stories, ON24’s new site is sure to onboard new clients and up-level ON24 in the tech stack conversation.

Skona helped us move from the website equivalent of the dark ages to a site that’s beautiful, modern and one of our best demand generation channels.
— Joe Hyland, Chief Marketing Officer, ON24