skona
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SmartRecruiters

Creating a customer-centric brand at every touch point

Deliverables

Brand guidelines | Collateral & templates | Landing pages & Web design
Lead Gen campaigns | Tradeshow booths | ABM campaigns | DM campaigns

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For any business, success starts and ends with great people and SmartRecruiters is on a mission to connect people to jobs at scale through their Talent Acquisition Suite, a full end-to-end recruitment marketing and hiring management platform.

Challenge

When we started working with SmartRecruiters they were in need of upleveling their brand and create a visual consistency across all communication touch points. In addition, they were leaning on us to improve lead generation to support an aggressive growth, and establish the brand as a respected software provider for enterprise level clients. 60 days to turn things around?

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Approach

With an initial narrow timeline to show results, we did a quick upleveling and created a sense of cohesion to a young and disorganized brand. In our ongoing work with SmartRecruiters we continue to grow the brand through strategic and visual work.

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Results

SmartRecruiters has an aligned and elevated visual communications across collateral, website and digital campaigns. Our email design for an ABM campaign has also created a record-breaking click-to-open rate for the company.

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