Build the brand that moves markets.

Hej! We’re Sköna, a full-service B2B creative agency with over 20 years building brands that people remember.
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Snowflake

Branding Snowflake for massive scale

Snowflake offers businesses of any size, in any industry, the opportunity to be truly data-driven. Since 2016, we’ve helped build the Snowflake brand for every stage of their journey as they evolved from an unknown player to Silicon Valley unicorn to the largest software IPO in history.

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Alteryx

Humanizing Alteryx for everyone

Alteryx empowers analytics automation, enabling anyone in an organization to analyze data and deliver breakthrough outcomes. Sköna helped Alteryx develop a campaign platform – a rallying cry for brand, demand gen, and sales that keeps the team excited, focused, and united for the next chapter and the year to come.

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Veracode

Illuminating Veracode's promise

In a world where software vulnerabilities are constantly evolving, Veracode seamlessly weaves security into the development lifecycle, helping organizations build faster, smarter, and safer software from day one. As their product suite expanded and new leadership brought fresh vision, they needed their brand identity and voice to reflect this evolution.

VIEW CASE STUDY

See all case studies

“Our brand now strikes the right balance of flexibility and consistency—amplifying our impact in the market as we scale.”

“Sköna was insightful, collaborative, and helped us land a new name and category that truly reflects who we are today and where we’re going tomorrow.”

“Smart, thoughtful, and genuinely collaborative, Sköna has been instrumental in helping us define our positioning and launch our brand in the US. ”

“Sköna’s creativity, strategic thinking, and communication were exceptional. The results will increase brand awareness, web traffic, and lead gen.”

“Your team's ability to interpret and understand our feedback while continuing to surprise and delight with creative ideas and design was seamless.”

“Sköna was an incredible partner, combining strategic thinking with creative collaboration to bring our vision to life.”

“Thanks to Sköna, our brand reflects the bold approach that sets us apart, turning heads, aligning teams, and helping founders see our value.”

“Sköna is excellent at what they do. They quickly understood where we wanted to go and the new brand is a true reflection of Findity.”

“We have had several significant brand revisions with Sköna. It’s really consistency that drives a brand. Sköna is that consistency.”

“Sköna is there every step of the way, going the extra mile to craft a brand we are truly proud of.”

“Sköna grasped our vision & exceeded expectations, always going that extra mile. We are extremely proud of our new brand identity. ”

“Sköna went to great lengths to build bold messaging and a design to showcase who we are and where we're going.”

“Sköna assembled to reimagine and recreate the iMerit site. They are among the best I’ve had the pleasure of working with.”

“Sköna’s partnership is crucial & resulted in direct growth in reach, engagement, and donations.”

“Our new brand showcases a bold new visual identity that perfectly aligns with the next phase of our journey.”

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Erin Cannelli Cresta, Global Marketing Executive at Sema4.ai

Pontus Björnsson, President & CEO Kleer

Haley Kim, Global CBO/Head of Corp. Marketing & Communications, Yanolja

Bryan Middleton, Creative Director, Extreme Networks

Andrea, Global Marketing Design Lead, Ignition

Kaitlin Pike, VP of Corporate Marketing, Sigma Computing

Charlotte Banning, Chief Marketing Officer, Monterro

Emil Andersson, Head of Marketing, Findity

Senior Vice President, Marketing - Demand Generation and Growth

Lisa Berg Rydsbo, CMO, Omada

Daniela Vidakovic Lundin, Global Marketing Manager, Mercuri International

Vanessa Mayer, Telavox

Mark Papia, Director of Content & Communications, iMerit

Maria Stokes, Director of Marketing and Communications, SF-Marin-Foodbank

Lisa Berg Rydsbo, CMO, Omada

Our Clients

Senior Vice President, Marketing - Demand Generation and Growth

Maria Stokes, Director of Marketing and Communications, SF-Marin-Foodbank

Charlotte Banning, Chief Marketing Officer, Monterro

Ideas for a creative world

The latest Skona thoughts, tinkerings, and reflections.

B2B Thoughts | 30 Jan

Building an AI brand in a hurricane of noise: Lessons from Sema4.ai’s CMO

B2B Thoughts | 28 Jan

Billboard Roundup: How brands are starting the new year

B2B Thoughts | 24 Dec

Billboard Roundup: Holiday cheer, highway edition

B2B Thoughts | 27 Nov

AI doesn’t care about your funnel (but it definitely notices your brand)

B2B Thoughts | 14 Nov

Billboard Roundup: Cold weather, hot takes

B2B Thoughts | 30 Oct

Billboard Roundup: Big tech energy on display

The latest

B2B Thoughts | Skona | 30 Jan

Building an AI brand in a hurricane of noise: Lessons from Sema4.ai’s CMO

B2B Thoughts | 28 Jan

Billboard Roundup: How brands are starting the new year

B2B Thoughts | 24 Dec

Billboard Roundup: Holiday cheer, highway edition

B2B Thoughts | Branding | Skona | 27 Nov

AI doesn’t care about your funnel (but it definitely notices your brand)

Visit Skona Blog

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2 people engaged in conversation, smiling

People looking at and pointing at post-it notes on window.

People celebrating holding up cups, saying cheers

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An indie creative agency for ambitious B2B brands

We were never cut out to be a conventional agency. How could we be? Born in Stockholm, raised in San Francisco. A strange, beautiful pollination of Scandi sensibilities and Silicon Valley know-how. It gave us some principles. Like: B2B can do better. Smart thinking and indisputable craft are non-negotiable. Great work starts with real partnerships—and no ego.

Get to know us

Let’s create something glorious together

We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.

San Francisco

We heard you left your heart here

Stockholm

Come in and warm up

Build the brand that moves markets.

Branding Snowflake for massive scale

Humanizing Alteryx for everyone

Illuminating Veracode's promise

“Our brand now strikes the right balance of flexibility and consistency—amplifying our impact in the market as we scale.”

“Sköna was insightful, collaborative, and helped us land a new name and category that truly reflects who we are today and where we’re going tomorrow.”

“Smart, thoughtful, and genuinely collaborative, Sköna has been instrumental in helping us define our positioning and launch our brand in the US. ”

“Sköna’s creativity, strategic thinking, and communication were exceptional. The results will increase brand awareness, web traffic, and lead gen.”

“Your team's ability to interpret and understand our feedback while continuing to surprise and delight with creative ideas and design was seamless.”

“Sköna was an incredible partner, combining strategic thinking with creative collaboration to bring our vision to life.”

“Thanks to Sköna, our brand reflects the bold approach that sets us apart, turning heads, aligning teams, and helping founders see our value.”

“Sköna is excellent at what they do. They quickly understood where we wanted to go and the new brand is a true reflection of Findity.”

“We have had several significant brand revisions with Sköna. It’s really consistency that drives a brand. Sköna is that consistency.”

“Sköna is there every step of the way, going the extra mile to craft a brand we are truly proud of.”

“Sköna grasped our vision & exceeded expectations, always going that extra mile. We are extremely proud of our new brand identity. ”

“Sköna went to great lengths to build bold messaging and a design to showcase who we are and where we're going.”

“Sköna assembled to reimagine and recreate the iMerit site. They are among the best I’ve had the pleasure of working with.”

“Sköna’s partnership is crucial & resulted in direct growth in reach, engagement, and donations.”

“Our new brand showcases a bold new visual identity that perfectly aligns with the next phase of our journey.”

Our Clients

Ideas for a creative world

Building an AI brand in a hurricane of noise: Lessons from Sema4.ai’s CMO

Billboard Roundup: How brands are starting the new year

Billboard Roundup: Holiday cheer, highway edition

AI doesn’t care about your funnel (but it definitely notices your brand)

Billboard Roundup: Cold weather, hot takes

Billboard Roundup: Big tech energy on display

The latest

Building an AI brand in a hurricane of noise: Lessons from Sema4.ai’s CMO

Billboard Roundup: How brands are starting the new year

Billboard Roundup: Holiday cheer, highway edition

AI doesn’t care about your funnel (but it definitely notices your brand)

An indie creative agency for ambitious B2B brands

Let’s create something glorious together

San Francisco

Stockholm

Let's build a brave brand.