Build the brand that moves markets.

Hej! We’re Sköna, a full-service B2B creative agency with over 20 years building brands that people remember.
Peep Our Work

Snowflake

Branding Snowflake for massive scale

Snowflake helps organizations unlock the full value of their data and AI. Since emerging in 2016, Sköna has helped scale the Snowflake brand through every stage of its growth: from an unknown challenger to the largest software IPO in history to a global leader in enterprise AI and data.

VIEW CASE STUDY

Alteryx

Humanizing Alteryx for everyone

Alteryx empowers analytics automation, enabling anyone in an organization to analyze data and deliver breakthrough outcomes. Sköna helped Alteryx develop a campaign platform – a rallying cry for brand, demand gen, and sales that keeps the team excited, focused, and united for the next chapter and the year to come.

VIEW CASE STUDY

WitnessAI

An antidote to AI uncertainty

WitnessAI is an AI-native Security platform, built so enterprises can adopt AI quickly and confidently. With AI already in daily use, business leaders need proof it’s secure and reliable. WitnessAI had product credibility, but needed an ownable campaign strategy and brand platform to convince the public and make adoption feel possible.

VIEW CASE STUDY

See all case studies

“I have been fortunate to work with some excellent teams in the past, and the Sköna team is no exception. This project has been A+ from day one.”

“I couldn’t have asked for a better partner to bring WitnessAI 's Work Without Doubt campaign to life. Thank you to the entire team for helping us arti...”

“Working with Sköna has been both fun and inspiring. Their ability to translate our strategy into a stunning identity truly brought our brand to life.”

“Your team's ability to interrupt and understand our feedback while continuing to surprise and delight with creative ideas and design was seamless. The...”

“”

“Our brand now strikes the right balance of flexibility and consistency—amplifying our impact in the market as we scale.”

“Sköna was insightful, collaborative, and helped us land a new name and category that truly reflects who we are today and where we’re going tomorrow.”

“Smart, thoughtful, and genuinely collaborative, Sköna has been instrumental in helping us define our positioning and launch our brand in the US. ”

“Sköna’s creativity, strategic thinking, and communication were exceptional. The results will increase brand awareness, web traffic, and lead gen.”

“Your team's ability to interpret and understand our feedback while continuing to surprise and delight with creative ideas and design was seamless.”

“Sköna was an incredible partner, combining strategic thinking with creative collaboration to bring our vision to life.”

“Thanks to Sköna, our brand reflects the bold approach that sets us apart, turning heads, aligning teams, and helping founders see our value.”

“Sköna is excellent at what they do. They quickly understood where we wanted to go and the new brand is a true reflection of Findity.”

“We have had several significant brand revisions with Sköna. It’s really consistency that drives a brand. Sköna is that consistency.”

“Sköna is there every step of the way, going the extra mile to craft a brand we are truly proud of.”

“Sköna grasped our vision & exceeded expectations, always going that extra mile. We are extremely proud of our new brand identity. ”

“Sköna went to great lengths to build bold messaging and a design to showcase who we are and where we're going.”

“Sköna assembled to reimagine and recreate the iMerit site. They are among the best I’ve had the pleasure of working with.”

“Sköna’s partnership is crucial & resulted in direct growth in reach, engagement, and donations.”

“Our new brand showcases a bold new visual identity that perfectly aligns with the next phase of our journey.”

1/20

Rick Caccia, CEO at WitnessAI

Stephanie Gilliam, SVP of Marketing at WitnessAI

John Kreisa, VP Marketing, Ripple Effect Santa Cruz Arts Festival

Andrea Swan, Global Marketing Design Lead, Ignition

Erin Cannelli Cresta, Global Marketing Executive at Sema4.ai

Pontus Björnsson, President & CEO Kleer

Haley Kim, Global CBO/Head of Corp. Marketing & Communications, Yanolja

Bryan Middleton, Creative Director, Extreme Networks

Andrea, Global Marketing Design Lead, Ignition

Kaitlin Pike, VP of Corporate Marketing, Sigma Computing

Charlotte Banning, Chief Marketing Officer, Monterro

Emil Andersson, Head of Marketing, Findity

Senior Vice President, Marketing - Demand Generation and Growth

Lisa Berg Rydsbo, CMO, Omada

Daniela Vidakovic Lundin, Global Marketing Manager, Mercuri International

Vanessa Mayer, Telavox

Mark Papia, Director of Content & Communications, iMerit

Maria Stokes, Director of Marketing and Communications, SF-Marin-Foodbank

Lisa Berg Rydsbo, CMO, Omada

Our Clients

Senior Vice President, Marketing - Demand Generation and Growth

Maria Stokes, Director of Marketing and Communications, SF-Marin-Foodbank

Charlotte Banning, Chief Marketing Officer, Monterro

Ideas for a creative world

The latest Skona thoughts, tinkerings, and reflections.

B2B Thoughts | 28 May

Billboard Roundup: Same prompt, different billboard

Branding | 1 May

Your brand has guidelines. Does it know how to move?

B2B Thoughts | 28 Apr

Billboard Roundup: Agents everywhere, differentiation nowhere?

B2B Thoughts | 17 Apr

How to choose a marketing agency (and find the right agency partner)

B2B Thoughts | 14 Apr

Beyond the banner ad: Why B2B tech brands need to show up in the real world

B2B Thoughts | 31 Mar

What RSAC 2026 revealed about cybersecurity marketing

1 May 2026

Sköna CEO Jenny Sagström on design consistency in high-growth brands

7 Apr 2026

The post-hype advantage: How European AI companies can win with discipline, not noise

19 Mar 2026

Workers Are Overwhelmed, Most Consumers Don’t Want It: How Businesses Can Navigate AI Fatigue

3 Feb 2026

Your Marketing Team Can Superdrive AI Adoption – If You Let Them

View Press & News

4 people paying attention to another person that is standing up and speaking to them

Person working on computer with dog sitting in lap

2 people engaged in conversation, smiling

People looking at and pointing at post-it notes on window.

People celebrating holding up cups, saying cheers

1/6

See our posts

An indie agency for ambitious B2B brands

We were never cut out to be a conventional agency. How could we be? Born in Stockholm, raised in San Francisco. A strange, beautiful pollination of Scandi sensibilities and Silicon Valley know-how. It gave us some principles. Like: B2B can do better. Smart thinking and indisputable craft are non-negotiable. Great work starts with real partnerships—and no ego.

Get to know us

Let’s create something glorious together

We're your creative partner and an extension to your marketing team: a perfect combination of Scandinavian sensibility and pragmatic Silicon Valley approach to power up your growth—for you and your company.

San Francisco

We heard you left your heart here

Stockholm

Come in and warm up

Build the brand that moves markets.

Branding Snowflake for massive scale

Humanizing Alteryx for everyone

An antidote to AI uncertainty

“I have been fortunate to work with some excellent teams in the past, and the Sköna team is no exception. This project has been A+ from day one.”

“I couldn’t have asked for a better partner to bring WitnessAI 's Work Without Doubt campaign to life. Thank you to the entire team for helping us arti...”

“Working with Sköna has been both fun and inspiring. Their ability to translate our strategy into a stunning identity truly brought our brand to life.”

“Your team's ability to interrupt and understand our feedback while continuing to surprise and delight with creative ideas and design was seamless. The...”

“”

“Our brand now strikes the right balance of flexibility and consistency—amplifying our impact in the market as we scale.”

“Sköna was insightful, collaborative, and helped us land a new name and category that truly reflects who we are today and where we’re going tomorrow.”

“Smart, thoughtful, and genuinely collaborative, Sköna has been instrumental in helping us define our positioning and launch our brand in the US. ”

“Sköna’s creativity, strategic thinking, and communication were exceptional. The results will increase brand awareness, web traffic, and lead gen.”

“Your team's ability to interpret and understand our feedback while continuing to surprise and delight with creative ideas and design was seamless.”

“Sköna was an incredible partner, combining strategic thinking with creative collaboration to bring our vision to life.”

“Thanks to Sköna, our brand reflects the bold approach that sets us apart, turning heads, aligning teams, and helping founders see our value.”

“Sköna is excellent at what they do. They quickly understood where we wanted to go and the new brand is a true reflection of Findity.”

“We have had several significant brand revisions with Sköna. It’s really consistency that drives a brand. Sköna is that consistency.”

“Sköna is there every step of the way, going the extra mile to craft a brand we are truly proud of.”

“Sköna grasped our vision & exceeded expectations, always going that extra mile. We are extremely proud of our new brand identity. ”

“Sköna went to great lengths to build bold messaging and a design to showcase who we are and where we're going.”

“Sköna assembled to reimagine and recreate the iMerit site. They are among the best I’ve had the pleasure of working with.”

“Sköna’s partnership is crucial & resulted in direct growth in reach, engagement, and donations.”

“Our new brand showcases a bold new visual identity that perfectly aligns with the next phase of our journey.”

Our Clients

Ideas for a creative world

Billboard Roundup: Same prompt, different billboard

Your brand has guidelines. Does it know how to move?

Billboard Roundup: Agents everywhere, differentiation nowhere?

How to choose a marketing agency (and find the right agency partner)

Beyond the banner ad: Why B2B tech brands need to show up in the real world

What RSAC 2026 revealed about cybersecurity marketing

News

Sköna CEO Jenny Sagström on design consistency in high-growth brands

The post-hype advantage: How European AI companies can win with discipline, not noise

Workers Are Overwhelmed, Most Consumers Don’t Want It: How Businesses Can Navigate AI Fatigue

Your Marketing Team Can Superdrive AI Adoption – If You Let Them

An indie agency for ambitious B2B brands

Let’s create something glorious together

San Francisco

Stockholm

Let's build a brave brand.