skona
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About Sköna

We Create Success for Our Clients

We are a global high tech agency. We launch, empower and nurture brands. We tell stories. We create success. We drive results. We are experts in B2B marketing.We have created a unique model that combines flat organizational structure, emphasis on functional design, with a focus on data-driven marketing and measurable growth. This combination has proven successful throughout Silicon Valley.

OUR CREDO

B2B Brands

Strong brands stand out and outperform their competition and become your greatest asset. We treat B2B brands like consumer brands by putting the customers first - at the center of everything we do. A consistent, well-crafted brand presence builds trust and goes a long way.

B2B Relationships

We believe in knowing your audience through understanding insights and analytics. Using cutting-edge technology and tactics (marketing automation, ABM, content marketing, and more) is the best way to talk to them directly. We know that the consumers  have choices to make, whether they’re buying a cell phone or making an enterprise technology recommendation. Relationships matter. That’s why we help B2B brands connect with their clients through meaningful interactions and valuable conversations to drive leads and measurable growth.

Great Design

Great design and storytelling help drive growth by improving conversions. Beautiful but functional and impactful design can help you succeed. You have to believe us on this. Design is in our DNA. After all, we are half-Swedish.

What about the name, you ask? Sköna is a Swedish word for beautiful and glorious… pretty fitting, don’t you think?

Sköna was founded in 2003 by Jenny and Scott with the goal of creating the work place they had always dreamed of; an agency that delivered top-notch creative but where egos were left at the door. A place that fostered respect amongst colleagues and clients, a place where people felt safe to speak their minds and share their ideas.

Today we are a team of 15 experienced and passionate individuals who love working together. We talk straight, work hard, laugh a lot, and are damn good at what we do. We seek out clients with the same resume.

 
ALAN SO Senior Art Director

ALAN SO
Senior Art Director

ANNA ANDERSSON Interactive Producer

ANNA ANDERSSON
Interactive Producer

BLAKE SMITH Front End Developer

BLAKE SMITH
Front End Developer

BORAMY KHLOTH Senior Account Executive

BORAMY KHLOTH
Senior Account Executive

GREGORY ITTS Creative Director, Digital

GREGORY ITTS
Creative Director, Digital

GUNILLA BERGENSTEN Head of Strategy & Planning

GUNILLA BERGENSTEN
Head of Strategy & Planning

GWEN LAFAGE General Manager, Sköna Europe

GWEN LAFAGE
General Manager, Sköna Europe

JANESSA MASON Creative Director

JANESSA MASON
Creative Director

JENNY SAGSTROM CEO

JENNY SAGSTROM
CEO

MARTYNA STUDNIARSKA Account Manager, Sköna Europe

MARTYNA STUDNIARSKA
Account Manager, Sköna Europe

MARC NIXON Senior Web Developer

MARC NIXON
Senior Web Developer

MICHAEL KENNEDY Producer & Social Reach

MICHAEL KENNEDY
Producer & Social Reach

SCOTT SPRINGER Executive Creative Director & Partner

SCOTT SPRINGER
Executive Creative Director & Partner

THOMAS CADWALADER Account Executive

THOMAS CADWALADER
Account Executive

YOUNGSOO CHO Media Consultant

YOUNGSOO CHO
Media Consultant

MEERA Manager of Bark Security + Greeting

MEERA
Manager of Bark Security + Greeting

STELLA Senior Manager of Cuteness

STELLA
Senior Manager of Cuteness

LAGBOKEN

At Sköna, we implement the Swedish model. This means that we collaborate on exactly everything because we know that the best ideas come from the unlikeliest of sources.

Our ideas have been translated into "The Sköna Lagbok" - the manual for how we treat each other and our clients. Like in every language, words have more than one meaning. This Swedish word is no exception. Literally, Lagbok means teambook. Not a bad way to start. But colloquially, it has come to mean the “Law of the Great Land”.

 
  1. Show respect

  2. Take chances

  3. Know your audience

  4. Under-promise

  5. Over-deliver

  6. Shoot straight

  7. Be inspired & be inspiring

  8. Talk less. Listen more

  9. Never take the easy way out

  10. Don't be an ass

  11. Stay informed

  12. Be proactive